Publications
/ Table of Contents
Community Networks, Community, and
Commerce:
Networking Through Communication
Technology
an on-line review
8. Competition with Local ISPs?
In some areas private Internet Service Providers (ISPs) feel that
CNs or Free-Nets unfairly compete, although the general trend is
for smaller businesses to use a Free-Net as a kind of "Trianing
Wheels" for the Internet and to quickly "graduate"
to ISP professional services. A 1997 summary of local business use
(n=217) on the Blacksburg Electronic Village indicates that small
businesses (fewer than ten employees) are most likely to take advantage
of a Free-Net and that they perceive the free advertising and the
opportunity to try the technology as the main benefits. In the BEV
study, the majority of small business respondents also said that
they sought to increase contact with clients. A smaller number (11%)
indicated that they sought to increase contact with suppliers. The
research did report increases in contact with both suppliers and
clients. BEV Village Mall does not allow for commercial transactions,
so this measure was not studied.
Richard Civille, Director of CivicNet has helped to frame the conversation
on threats and barriers created by the challenge of financial sustainability.
His article "Community Networks and Small Internet Service
Providers" offers case studies on CNs that have developed successful
partnerships with local ISPs. http://www.civicnet.org/articles/casestudy/aztecisp.html
Reporting on a case study of AzTec CN in Phoenix, Civille points
out the mutual benefits of the collaboration:
The free public access community network serves
as pre-competitive market development for the commercial ISPs. As
well, by highlighting links to AzTec, commercial providers add additional
value to their services at no additional cost, providing convenient
access to useful local information content. This relationship suggests
that AzTec will not need to make continual investments in increasing
phone lines and modem banks because much of the access requirements
will be peeled off by the commercial sector. The commercial sector,
focusing on direct access, does not specialize in developing useful
local information content. The two roles, access and content, would
appear to be complementary.
Unfortunately, not all ISP businesses perceive this complementary
relationship. Some community networks supported by local colleges
or universities have had to battle with local providers who view
public support as "unfair government-supported competition."
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