Services / Welfare Reform

Social Marketing
A Service of the Appalachian Partnership for Welfare Reform (APWR)

Staff Contacts: Chris Miewald, Karl Runser

Social Marketing is a tool for ensuring satisfied customers, designing appropriate services and expanding your customer base. This customer-focused approach has proven especially successful for public agencies. As professionals operating in the changing environment of Job and Family Services, you can use social marketing to ensure that you reach all appropriate customer groups, understand their needs and provide services accordingly.

APWR Social Marketing Products and Services (PDF, 15 KB)

Putting Social Marketing to Work: A Roundtable Series

APWR Social Marketing Project

If you are interested in applying social marketing to your county, please contact Chris Miewald at miewald@ohio.edu or (740) 597-2512.